CIPR Events


This conference is aimed at practitioners with up to three years’ experience in PR and wanting to know more about media matters in particular.

This event will make use of presentations from experts in various areas of new and traditional media, supported by case studies and practical discussions. The day will provide delegates with advice, strategies and messages that can be taken back to the office and made use of straight away.

Conference speakers

Speakers have been selected from a variety of PR backgrounds and will be industry experts. Their details can be found here.


9.00am Registration & coffee

9.40am Welcome & introduction by Conference Chair
Managing Director, Vocus International

9.50am Get media attention
MCIPR, Freelance Trainer

Timing, angles, telephone techniques…..hear how you can improve your success rate when selling-in to the media

  • Taking the first step & building your relationship
  • Common pitfalls and how to avoid them
  • Selling-in your story; preparation, techniques and planning
  • Photography

10.30am Case study: The perfect balance
Public Relations Manager, Co-operative Group

Don’t be left behind, look at the results of implementing all methods available to you for that perfect PR campaign

  • Use traditional methods to get outstanding results
  • Using ‘online communications’ for your campaign
  • ‘Citizen Journalism’ and photography - how to best use them

11.10am Refreshment break

11.30am Outside the traditional box
FCIPR, PR Director, McCann Erickson

Learn about the new technologies that can be used as powerful PR tools e.g. blogs, podcasts, wiki, RSS etc

  • The impact of looking beyond traditional media methods
  • How to best use ‘new media’ to your advantage
  • Evaluation and monitoring of your messages

12.30pm Lunch

1.20pm How to set up your own Blog
Social Media Manager, webitpr (and creator of )

Have you ever wondered how to set up your own blog? Well wonder no more, get enough information to go away and set up your own blog today!

1.50pm Question time

2.00pm Practical podcasting and sound
ABC, Communicator, blogger, podcaster, Principal,

Podcasting with sound can be a powerful PR tool. Learn how to set up your own one and hear how this has benefited charities and voluntary organisations.

2.30pm Question time

2.40pm Refreshment Break

3.00pm Panel discussion
Communications Manager, Fast Track Communications
Katy Howell , Managing Director, Immediate Future
Howard Kosky, Managing Director, markettiers4DC

‘Combining all media tools and techniques for that winning campaign’

  • Press / traditional media
  • ‘New Media’
  • TV, Radio & Online

4.00pm Chairs closing remarks followed by drinks reception & networking

6.00pm Close

When and where?

This conference will run on:

Click here for a map and directions

Parking near St James's Square

There is metered parking directly opposite the CIPR Public Relations Centre. Cost: £1per fifteen minutes.

Alternatively, there is an NCP at: Denman Street Ug, 4-5 Denman Street, Soho, London, W1V 7RE. NCP tariffs are £1.60 per fifteen minutes or a maximum charge of £29 per day.

Conference Fees

Conference fee includes admission, support material, lunch, refreshments and drinks reception.

>Click here to book online using our secure server

Terms and Conditions

Discounts on multiple bookings
Discounts can only be claimed when a booking is made for two conferences at the same time.

Once we have received your booking, confirmation will be sent by post or email. Two weeks before the conference you have booked you will receive a final programme and joining instructions. Payment must be received before any joining instructions will be issued.

Payment & Cancellation
Full payment must be received prior to the conference for which you have booked. A receipt for payment will not be issued unless requested. In the event of cancellation not less than 21 days before the conference, full payment will be refunded less a 20 per cent administration charge. No refunds will be possible in the 21 days prior to the conference you are booked onto, but you will be entitled to send a substitute.

The CIPR reserves the right to alter the programme or speakers for conferences without notification.

Where practical, speaker notes are included in delegate packs and these are made available after each conference at a small cost to people who are unable to attend.