Full Details for 2007


Following the success of this event held in London last year, this 2007 interactive conference is once again aimed at corporate communications, public affairs or public relations professionals working in-house or in consultancy, who are responsible for developing and managing PR strategies.

Good strategic planning is central to the success of any organisation and, in today’s competitive market, staff are under enormous pressure to produce and maintain a ‘perfect PR strategy’ and deliver results.

This conference will use a combination of presentations, case studies and discussion groups to provide you with information that you can take away and implement.


Speakers will be selected from a variety of PR backgrounds and will be industry experts in their fields. Their details can be found here.


9.00am Registration & coffee

9.30am Welcome

9.40am Planning an effective PR strategy
MCIPR, Partner /CEO
  • Defining the need for a strategy
  • Current research in best practice
  • Do's and Don'ts
  • Who should be involved

10.20am How to get stakeholder buy-in
MCIPR, Head of Internal Communications & Stakeholder Management, Her Majesty’s Courts Service (HMCS)
  • Develop a sense of shared ownership
  • Segmenting your audience
  • Drawing up key messages
  • Formats to gain boardroom / stakeholder buy-in

11.00am Break

11.20am PR strategy in a diverse / multi-media world
from Vocus
  • Responding to employee demands
  • Political correctness gone mad?
  • Case study

12.00pm Discussion Group One - Measurement and research
Media Analysis Director, Metrica
  • Define your target - important stakeholders
  • Research message reach
  • Choosing the best channels for research
  • Setting measurable objectives
  • Presenting the results

Discussion Group Two - Issues management/crisis planning/conflict resolution
MCIPR, Strategic Communications Manager, & Daniel Zammit, Chief Executive, Dacorum Borough Council

  • Reviewing the global / local arena
  • Building issues management into your plan
  • Preparing for the unexpected
  • Recovering successfully

1.00pm Lunch & networking

2.00pm Discussion Groups repeated

3.00pm When a strategy has to change
MCIPR, Senior Partner, Blue Rubicon
  • Identifying & agreeing need for change
  • Developing a successful change strategy
  • Case study

3.40pm Getting value from branding
Managing Partner, Deep
  • Branding's place in PR strategy
  • Pinpointing objectives to raise awareness
  • Spreading the message internally
  • Evaluating impact

4.20pm Close - followed by an opportunity for delegate networking over drinks

When and where?

This conference will run on:

It will be held at:

Click here for a map and directions

Parking near St James's Square

There is metered parking directly opposite the CIPR Public Relations Centre. Cost: £1per fifteen minutes.